When she opened her private practice Catherine needed help in developing a strong brand identity and web presence for Saha Psychotherapy. The goal was to create a logo and website that would not only resonate with her professional ethos but also be visually impactful and memorable. In creating the logo for Saha Psychotherapy, we took a look at Catherine's passion for the desert — a symbol of resilience and overcoming adversity, core principles of her psychotherapy practice. The logo design beautifully encapsulates this concept, portraying the harsh yet conquerable nature of the desert, and metaphorically representing the journey of healing and personal growth in psychotherapy. This logo has become an iconic representation of Saha Psychotherapy and stands out as one of our most admired projects, even three years after its inception. Its success led us to adopt a deep narrative approach in all our subsequent logo designs, ensuring each one tells a compelling and meaningful story. Alongside the logo, we created a website that not only complements this narrative but also provides an inviting and informative online space for Catherine's clients.