Sabrina sought to create a brand that reflected her professionalism and experience. As her first major branding and website project, she was determined to develop something timeless. She approached us with an outdated website that she felt did not reflect the professional quality of her services, hindering her from actively promoting her business. For Wellness Through Coaching, we embraced the challenge of creating a brand that felt transformative, timeless, and accessible. Our approach was to design a visual identity that communicated warmth, empathy, and trust, establishing Sabrina's credibility in the life coaching domain. The logo we created is a harmonious blend of authenticity, strength, and support, featuring symbols like the butterfly, representing personal transformation and growth, and mirrored elements to signify balance and harmony in life. The website's color palette evokes earthiness and trustworthiness, while the typography is professional, elegant, and timeless – perfect for a brand that offers high-quality support and life-changing guidance. This branding not only stands out in a competitive marketplace but also genuinely reflects the empowering and nurturing spirit of Wellness Through Coaching.