Katherine came to us with a bold vision—starting her own practice, she wanted a brand that not only stood out but also truly reflected the transformative work she was passionate about. However, in a field saturated with overused symbols like lotus flowers and hearts, and with other practices also using the word "resilience," she needed a way to differentiate herself. She envisioned her brand as an invitation to high-quality, meaningful care, with a minimalist, contemporary aesthetic that aligned with her clean, sophisticated style. Katherine’s vision came to life through a sleek website and a meaningful logo design that not only stands out but deeply resonates with her mission. The wordmark conveys a welcoming, professional, and growth-oriented atmosphere, perfectly matching the nurturing environment she strives to create for her clients. A key design feature is the positioning of the “I”s at different heights, symbolizing upward growth. When viewed as a whole, including the "L," these "steps" represent a non-linear journey—therapy isn’t always straightforward, but it ultimately leads to transformation. For the custom icon, we integrated symbols that embody both the essence of Katherine’s brand and hold personal significance. The butterfly represents transformation and renewal, reflecting the personal evolution her clients undergo, embodying the hope and strength that emerge through growth. The waves cradle the butterfly, symbolizing the natural ebb and flow of life’s emotional highs and lows, as well as the resilience needed to adapt to challenges. Above them, the moon signifies calm, reflection, and the unconscious mind, with its phases representing life’s cycles of growth and renewal. Together, these symbols create a harmonious visual flow, capturing Katherine’s holistic and supportive approach to therapy and her commitment to helping clients navigate life’s challenges, build resilience, and thrive.