Vichika's vision for Imrama was to create a secondary brand to her main reiki healing offering, focusing on a more profound level of healing beyond conventional methods. She wanted to establish a space where individuals could feel safe, nurtured, and heard—a haven for those on a journey to rediscover wholeness. The challenge was to capture this essence in a brand identity that resonated with both practitioners and those seeking healing. To embody Imrama's essence, we crafted a mystical and ethereal brand identity that feels sacred, peaceful, wise, and expansive. The distinct logo, a harmonious blend of symbolic elements, captures the core of Imrama's mission. It features a life-giving sun, an energy-conducting pyramid within a portal-like circle, flanked by crescent moons symbolizing new beginnings and growth, all anchored by the eye's wisdom. This logo is more than a mere visual representation; it's a subtle yet powerful invitation to a journey of deeper consciousness and wellbeing. The design was crafted to resonate deeply with those well-versed in the spiritual wellness sphere, while also evoking a strong emotional response from newcomers. It's a sophisticated visual language that speaks to the heart of Imrama's mission, inviting engagement and exploration from a diverse audience with the same goal: to achieve inner healing.