Catherine, keenly aware of the profound impact of meditation and introspective practices, sought to create a brand distinct from her psychotherapy service. Her objective was to develop an identity for Moon of Mind that resonated with the universal themes of anxiety management, meditation, and mental wellness, reaching a broad audience seeking guidance in these areas. In designing the logo for Moon of Mind, our focus was on capturing the essence of a universal journey towards mental wellness in a modern, minimal, and magical way. We aimed to create a visual identity that would appeal universally, reflecting the ubiquitous nature of the themes Moon of Mind addresses — anxiety, meditation, and mind management. The result is a logo that encapsulates simplicity and elegance, resonating with the tranquility and clarity that Catherine’s teachings offer. This minimalist approach not only makes the brand accessible and appealing to a wide audience but also reflects the calming and transformative experience that Moon of Mind provides. The logo stands as a symbol of peace, balance, and the magical journey of self-discovery and mental well-being.