Overview
Organizing BTM's online space
Christian's vision for Bless the Mess was to expand the reach of her blog to cater to both international and Chinese audiences. The goal was to create a blog-centric website that was not only user-friendly but also capable of showcasing products, facilitating easy navigation to other blog posts, and increasing subscriber engagement. In reimagining the website for Bless the Mess, our primary focus was on user experience, ensuring the site was welcoming and easily navigable, particularly for blog readers. Recognizing the importance of a blog in driving engagement and showcasing products, the website was designed to seamlessly link to various blog posts and product pages, fostering an increase in subscribers. We carefully retained and worked with Christian's original color palette to maintain the brand's identity, resulting in a site that's both beautiful and functional. The new design not only continues to attract visitors daily but also enhances user interaction with the content. This revamped website stands as a testament to Bless the Mess's commitment to providing accessible, practical tips on home organization and lifestyle, appealing to a diverse, global audience.